Digital Advertising & Marketing 101: Take The Complete Guide

Sylvestre-EFFI-RS
Sylvestre
Dernière mise à jour 23 novembre 2020
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À propos de ce cours

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Ce que vous apprendrez

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Prérequis

  • XL Stat
  • Excel Add-on

Public cible

  • Students
  • Business Owners

Contenu du cours

4 Leçons18h 45m

Factor Analytics

Tell me your services
What is your products
Do this quiz

Cluster Analytics

Multi-dimensional scaling

Formateurs

Sylvestre

Formateur, consultant

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101 Cours
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